About Us

Our mission at Rola is to help you on your adventure – providing you with the right products to let you get out there and enjoy your passion.

Whether it’s surfing, cycling, camping, or for your trade, our range of roof racks and related accessories have been designed to provide years of enjoyable use.

4WD with Rola Roof Racks

Rola has been part of the Australian sporting and leisure landscape since the early 1980’s, created out of need by a Sydney windsurfer to carry his equipment. Rola has since evolved into one of Australia's largest roof rack and cargo management companies.

At Rola, we believe a roof rack should be strong yet light weight and complement the design of the vehicle. To achieve this Rola Roof Racks are custom designed for each individual vehicle, allowing us to provide the perfect fit, first time, every time. This guarantees a solutions with the least amount of drag and wind noise, allowing you to carry your gear in an aerodynamic way. Rola continues to produce stylish roof racks with low profile curved crossbars to compliment your vehicle's design and aesthetics

Rola Roof Racks are custom designed for each individual vehicle model. This guarantees a perfect fitment without compromise. Our Melbourne-based production facility builds roof racks to individual orders and uses a high level of locally manufactured content.


Our History

Team Rola is comprised of 4x4 enthusiasts, avid cyclists, serious campers, wave surfers and meticulous planners. The quality, user friendliness, aesthetics and second-to-none customer care is the result behind chemistry of this diverse team working hand in hand.

Rola began its life in the 1980's when a Sydney Windsurfer developed a simple and safe way to carry his surfboard on his roof with purpose built roof racks. 

With years of knowledge in rooftop cargo management Rola launched a new range of rooftop storage products in November 2016, the Titan Tray System. A modular flat tray designed to service tradies, 4WD enthusiasts and growing families.

The next evolution in flat trays, the Titan Flat Tray created more options for cargo mounting and storage with channels on all sides providing the freedom to attach rails and multiple accessories at the same time.

Rola is part of the AutoPacific Group of brands.


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